Automatically track real WhatsApp chats as conversions inside Google Ads — not just clicks. Start optimizing your campaigns correctly for leads today.
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If you're using WhatsApp as a contact method, chances are you're only tracking button clicks as conversions — but here’s the truth:
🚫 Click ≠ Lead.
You have no idea who actually started a chat, which keyword triggered the lead, or which campaigns are working.
That means you’re:
Burning ad budget on non-converting clicks
Unable to scale winning campaigns
Blind to what’s really driving leads
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Introducing WAConversion Tracking.
Get accurate conversion data by tracking actual WhatsApp chats — not just clicks.
Automatically upload conversions to Google Ads, see which keywords drive real leads, and send leads directly to your CRM.
Tracks real chats
Setup in minutes
Auto uploads conversion data
Capture GCLID and UTM Parameters
Add your WhatsApp Business API key to your account.
With a click of a button generate your tracking script and add it to your site.
Understand which keywords are driving results and upload real chat conversions back to Google.
Use real data to optimise for smart bidding strategies and increase ROI.
By tracking actual WhatsApp conversations as conversions, you can:
Boost Your ROI: Make data-driven decisions that increase profitability.
Enhance Smart Bidding: Let Google Ads optimize for real leads, not justclicks.
Eliminate Wasted Spend: Identify and filter out low-quality traffic and junkleads.
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No accurate way to know whichbutton click is an actual lead
Un-optimised conversion-basedbidding strategy
Higher Cost Per Lead
Incorrect metrics in Google Ads,like Conversion Rate %
Cant identify which keywords arewasting ad budget
Manual lead entry into CRM
No GCLID & UTM Parameterstracking for WhatsApp leads.
Accurately track all WhatsAppchats as conversions in GoogleAds
Optimised conversion-basedbidding strategy
Lower Cost Per Lead
Accurate metrics in Google Adsto make informed decisions.
Cant identify which keywords arewasting ad budget
Automatic lead entry into CRM
When a user clicks your WhatsApp chat button, our tool captures their GCLID and attaches a unique tracking code to the message. When they message you on WhatsApp, our system detects this and automatically fires a Google Ads conversion.
No. Our solution requires the WhatsApp Business API. If you're using the standard WhatsApp Business app on mobile or desktop, this solution will not work. You’ll need to integrate your WhatsApp number via an API provider such as Meta Cloud API, 360dialog, or Twilio.
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The WhatsApp Business API is currently the only way to automatically track and read incoming chats. It allows your system to detect when a user sends a message that contains a tracking ID (UID), which we use to match with the original Google Ads click (GCLID) and trigger a conversion.Standard WhatsApp Business (the mobile or desktop app) does not allow programmatic access to incoming messages — which means there’s no way to detect or confirm chats automatically. If your business wants to track WhatsApp leads without any manual steps, the API is required.
Yes. Once set up, the entire process — from message click to Google Ads conversion — runs automatically. No manual work is needed from your team.
Only messages that are actually received through the WhatsApp API and contain a valid UID will trigger a conversion.
Reserve an early adopter seat – 50% off for our first 100 users
