Here’s the complete breakdown of how WAct turns a WhatsApp message into a measurable Google Ads conversion, step-by-step. Built for advertisers, no fluff.
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We generate a unique WhatsApp click-to-chat link. Allowing you to track which WhatsApp messages came from your Google Ads campaign. Just swap your existing WhatsApp links with ours.
When someone clicks your custom link, we anonymously log the event. If they take a tracked action - like filling a form - we securely attribute that action back to the original Google Ads source.
Your dashboard shows which campaigns drove chats and conversions. And WAct automatically pushes the data to your Google Ads account as offline conversions—so your campaigns optimize in real time.
WAConversionTracking is NOT a message monitoring tool. We are 100% focused on conversion tracking - not personal data.
We do not:
Read WhatsApp messages
Access contact lists or personal user info
Track individual user behavior beyond click-to-chat conversion
Store sensitive data
Our tracking is fully anonymized and compliant with major data protection laws.
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Ad Click: User clicks on your Google Ad and lands on your site (or directly clicks a WhatsApp button).
WAct Captures the Click: The WAct script loads and records the UTM parameters, timestamp, and device/session info.
User Starts a WhatsApp Chat: If the user sends a message via your WhatsApp Business API number, WAct detects the event server-side.
WAct Matches Click + Chat: It ties the WhatsApp chat to the original ad click (using session + UTM data).
Conversion Is Sent to Google Ads: WAct sends the data to your Google Ads account as an offline conversion.
Optional: Export to Google Sheets: You can also export raw click/chat data to Google Sheets for internal tracking.
Understand which keywords actually generate WhatsApp chats Automatic upload of conversions to your Google Ads account so you can understand which keywords actually generate WhatsApp chats.
Boost Your ROI: Make data-driven decisions that increase profitability.
Enhance Smart Bidding: Let Google Ads optimize for real leads, not justclicks.
Eliminate Wasted Spend: Identify and filter out low-quality traffic and junkleads.
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No accurate way to know whichbutton click is an actual lead
Un-optimised conversion-basedbidding strategy
Higher Cost Per Lead
Incorrect metrics in Google Ads,like Conversion Rate %
Cant identify which keywords arewasting ad budget
Manual lead entry into CRM
No GCLID & UTM Parameterstracking for WhatsApp leads.
Accurately track all WhatsAppchats as conversions in GoogleAds
Optimised conversion-basedbidding strategy
Lower Cost Per Lead
Accurate metrics in Google Adsto make informed decisions.
Cant identify which keywords arewasting ad budget
Automatic lead entry into CRM
Faq
Customers frequently ask
When a user clicks your WhatsApp chat button, our tool captures their GCLID and attaches a unique tracking code to the message. When they message you on WhatsApp, our system detects this and automatically fires a Google Ads conversion.
No. Our solution requires the WhatsApp Business API. If you're using the standard WhatsApp Business app on mobile or desktop, this solution will not work. You’ll need to integrate your WhatsApp number via an API provider such as Meta Cloud API, 360dialog, or Twilio.
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The WhatsApp Business API is currently the only way to automatically track and read incoming chats. It allows your system to detect when a user sends a message that contains a tracking ID (UID), which we use to match with the original Google Ads click (GCLID) and trigger a conversion.Standard WhatsApp Business (the mobile or desktop app) does not allow programmatic access to incoming messages — which means there’s no way to detect or confirm chats automatically. If your business wants to track WhatsApp leads without any manual steps, the API is required.
Yes. Once set up, the entire process — from message click to Google Ads conversion — runs automatically. No manual work is needed from your team.
Only messages that are actually received through the WhatsApp API and contain a valid UID will trigger a conversion.
Stop relying on button clicks.
Start seeing real WhatsApp conversion data and make better decisions in your ad campaigns.
Reserve an early adopter seat – 50% off for our first 100 users