Google Ads drives traffic. WhatsApp closes leads. WAConversionTracking connects the two so you can finally measure the real ROI of your campaigns.
See exactly which keywords and ads result in WhatsApp chats, track lead quality, and push verified conversions back into Google Ads.
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WAConversionTracking integrates directly with Google Ads so you can finally see which campaigns and keywords are driving real WhatsApp conversations and leads.
Automatically track and attribute a chat to a Google Ads click. No more guessing which button click turned into an actual chat. Every WhatsApp conversion is captured and reported where it matters most - inside your Google Ads account.
Offline conversions are directly uploaded to your Google Ads account when a chat is started from your Google Ads campaign.
All WhatsApp lead data is logged, organized, and available for filtering and analysis. This makes it easy to compare performance, optimize your spend, and scale what works.
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WAConversionTracking is the missing layer between Google Ads and WhatsApp. Capture the user journey from click to conversation and pushes verified conversions into your Google Ads account.
Key capabilities:
Track chat events triggered from Google Ads clicks
Attribute conversions to the correct campaign, ad, and keyword
Upload WhatsApp chats as offline conversions
Take advantage of Smart Bidding with real conversion data
Fully privacy-compliant and secure
Track the performance of specific keywords, campaigns, and ads. See exactly what brings in WhatsApp conversations and conversions.
Stop spending money on campaigns that do not convert. Use clear attribution to double down on what works.
With better data, you can refine your Google Ads targeting to attract high-intent leads who are more likely to convert on WhatsApp.
WAct gives you a real-time dashboard showing performance across both platforms. No assumptions. Just reliable data.
Google Ads only tracks conversions—not the people behind them. WAConversionTracking fills in the gaps and gives you control over what data gets pushed into your ad account.
What You’ll Capture:
The campaign, keyword, and ad that triggered the chat
GCLID & UTM Data
Lead phone number and name
You can see the conversion data directly in your Google Ads account and the WAConversionTracking dashboard.
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No accurate way to know whichbutton click is an actual lead
Un-optimised conversion-basedbidding strategy
Higher Cost Per Lead
Incorrect metrics in Google Ads,like Conversion Rate %
Cant identify which keywords arewasting ad budget
Manual lead entry into CRM
No GCLID & UTM Parameterstracking for WhatsApp leads.
Accurately track all WhatsAppchats as conversions in GoogleAds
Optimised conversion-basedbidding strategy
Lower Cost Per Lead
Accurate metrics in Google Adsto make informed decisions.
Cant identify which keywords arewasting ad budget
Automatic lead entry into CRM
Faq
Customers frequently ask
When a user clicks your WhatsApp chat button, our tool captures their GCLID and attaches a unique tracking code to the message. When they message you on WhatsApp, our system detects this and automatically fires a Google Ads conversion.
No. Our solution requires the WhatsApp Business API. If you're using the standard WhatsApp Business app on mobile or desktop, this solution will not work. You’ll need to integrate your WhatsApp number via an API provider such as Meta Cloud API, 360dialog, or Twilio.
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The WhatsApp Business API is currently the only way to automatically track and read incoming chats. It allows your system to detect when a user sends a message that contains a tracking ID (UID), which we use to match with the original Google Ads click (GCLID) and trigger a conversion.Standard WhatsApp Business (the mobile or desktop app) does not allow programmatic access to incoming messages — which means there’s no way to detect or confirm chats automatically. If your business wants to track WhatsApp leads without any manual steps, the API is required.
Yes. Once set up, the entire process — from message click to Google Ads conversion — runs automatically. No manual work is needed from your team.
Only messages that are actually received through the WhatsApp API and contain a valid UID will trigger a conversion.
Thousands of businesses rely on Google Ads and WhatsApp for customer engagement. Don't let a lack of tracking hold you back from maximizing your ROI. WA Conversion Tracking offers the seamless integration you need to unlock the full potential of your digital advertising.
Experience the power of knowing which Google Ads bring you WhatsApp conversions, and start scaling your success.
Unleash Your Google Ads & WhatsApp Potential Today!
Reserve an early adopter seat – 50% off for our first 100 users