WhatsApp marketing tools can transform how small businesses engage with customers, boost sales, and track campaign success. Whether you're running Click-to-WhatsApp ads, automating customer support, or integrating with CRMs, these tools offer tailored solutions to fit your needs. Here's a quick look at the top options:
- WAConversionTracking: Tracks WhatsApp chats as conversions, syncing data with Google Ads for better Smart Bidding. Perfect for businesses focused on ad performance.
- WATI: Multi-agent inbox, chatbot builder, and Shopify integration. Ideal for teams managing customer interactions at scale.
- AiSensy: Affordable, no-code platform with high open rates and retargeting features. Great for e-commerce.
- CleverTap: Omnichannel platform for larger businesses, with advanced segmentation and analytics.
- Twilio WhatsApp API: Developer-friendly tool for building custom workflows and tracking.
- Flowcart: In-chat checkout and order tracking for Shopify and WooCommerce users.
- Yellow.ai: AI-driven chatbots with multilingual support, suited for customer service.
- Zoko: Shopify-focused tool with automation for cart recovery and COD confirmations.
- HubSpot WhatsApp Integration: Combines WhatsApp with HubSpot CRM for unified communication.
- Zendesk WhatsApp Integration: Streamlines customer service with ticketing and automation.
Quick Comparison
| Tool | Starting Price (AED) | Best For | Key Features |
|---|---|---|---|
| WAConversionTracking | Custom pricing | Ad performance tracking | Tracks chats as conversions, Google Ads sync |
| WATI | 216.5/month | Multi-agent teams | Shared inbox, chatbot builder, Shopify integration |
| AiSensy | ~220/month | E-commerce brands | Retargeting, free plan, high open rates |
| CleverTap | Custom pricing | Large businesses | Omnichannel campaigns, advanced analytics |
| Twilio WhatsApp API | Pay-as-you-go | Developers | Custom workflows, API-based tracking |
| Flowcart | ~367/month | Shopify/WooCommerce stores | In-chat checkout, cart recovery |
| Yellow.ai | Custom pricing | Customer service | AI chatbots, multilingual support |
| Zoko | ~294/month | Shopify users | Automation, cart recovery, Shopify sync |
| HubSpot Integration | From 880/month | B2B sales teams | CRM integration, lead tracking |
| Zendesk Integration | From ~515/month | Customer service teams | Ticketing, automation |
These tools cater to different needs, from ad tracking to customer service. For UAE businesses, choosing a Meta-approved provider ensures compliance and better results. Pick the tool that aligns with your goals and budget to make WhatsApp a powerful part of your marketing strategy.
WhatsApp Marketing Tools Comparison: Features, Pricing & Best Use Cases for Small Businesses
7 Best WhatsApp Marketing Software Tools in 2025 (Full Demo)
1. WAConversionTracking
WAConversionTracking fills an important gap in marketing tools by tracking actual WhatsApp conversations as conversions, not just button clicks. It automatically captures chats - along with GCLID and UTM parameters - and sends this data straight to Google Ads.
WhatsApp Business API Support
The platform provides a comprehensive setup guide for the WhatsApp Business API, complete with step-by-step instructions for obtaining a permanent access token through Facebook Developers. This feature is especially useful for small businesses that lack technical expertise, as it simplifies what is often a complex integration process. Unlike other tools that require constant token updates, WAConversionTracking ensures your API stays connected without ongoing technical maintenance.
Once the API is set up, the tool begins logging interactions immediately, offering precise conversion tracking right from the start.
Conversion Tracking Capabilities
WAConversionTracking goes beyond basic metrics by logging WhatsApp interactions directly as conversions in your Google Ads dashboard. This real-time tracking allows businesses to optimise campaigns on the fly, identifying which ones drive meaningful WhatsApp conversations rather than just link clicks. For companies running multiple campaigns, this level of detail helps cut unnecessary ad spend by focusing resources on channels that generate real customer engagement.
This integration works smoothly with your existing systems, ensuring a seamless experience.
CRM Integrations
The tool also automatically syncs WhatsApp data with CRMs, eliminating the need for manual data entry and improving accuracy. This automation keeps customer records up to date effortlessly. Additionally, WAConversionTracking integrates with Google Sheets and major CRM platforms, making it a practical choice for small businesses seeking streamlined operations.
Pricing Suitability for Small Businesses
Currently, WAConversionTracking operates on a waitlist system, offering exclusive discounts and early access. While specific pricing details haven’t been released yet, joining the waitlist could be a cost-effective way for small businesses to test the tool and evaluate its impact on campaign performance without significant upfront investment.
2. WATI
WATI is a Meta-approved Business Solution Provider, giving small businesses official access to the WhatsApp Business API. Unlike the standard WhatsApp Business App, which is tailored for individual use, WATI allows multiple agents to manage customer interactions using a shared team inbox. This setup is ideal for teams handling multiple customer conversations simultaneously.
WhatsApp Business API Support
WATI comes with a user-friendly, no-code chatbot builder that uses drag-and-drop functionality to automate tasks like answering FAQs, qualifying leads, and managing routine workflows. It also supports bulk message broadcasts with high delivery rates and offers "WhatsApp Flows", which collect customer data through in-chat forms and surveys.
The platform's scalability is evident - WATI supports over 12,000 clients across 100+ countries and processes 100 million messages monthly. A great example of its impact is Printcious, which used WATI to automate its quotation process. This automation significantly reduced response times, increased closing rates, and boosted revenue. Such features make it easier to integrate with CRM systems, further enhancing customer engagement.
CRM Integrations
WATI integrates seamlessly with popular CRMs like HubSpot, Zoho CRM, and Salesforce, enabling two-way data synchronisation. Additionally, it works with Shopify and WooCommerce, automating tasks like abandoned cart recovery and order status updates.
In 2025, Heritage Foods, one of India’s largest dairy brands, transitioned its entire subscription model to WhatsApp using WATI. By leveraging WATI's dynamic catalogues, the brand doubled its order conversions and improved visibility significantly. These integrations not only simplify customer management but also improve lead tracking, powered by WATI's automation tools.
Pricing Suitability for Small Businesses
WATI offers flexible pricing plans designed for small businesses:
- Growth Plan: AED 216 per month (billed annually) or AED 253 per month (billed monthly). Includes 3 users and 1,000 automation triggers.
- Pro Plan: AED 436 per month (annual) or AED 547 per month (monthly). Comes with 5 users, 2,000 automation triggers, and HubSpot integration.
- Business Plan: AED 1,021 per month (annual) or AED 1,278 per month (monthly). Includes Salesforce access.
Shopify integration is available as an add-on for AED 18 per month. All plans come with zero setup fees and assistance with WhatsApp Blue Tick Verification.
"Wati's CTWA, our costs per lead are down by 80% and verified leads are up by 50%" - Anshul Agarwal, Co-founder, Habuild
3. AiSensy
AiSensy is an official WhatsApp Business Solution Partner, offering a user-friendly, no-code platform tailored for small businesses. With AiSensy, businesses can access the WhatsApp Business API in just 10 minutes, bypassing the 256-contact limit and enabling unlimited messaging to customers who have opted in. Unlike developer-centric platforms, AiSensy’s drag-and-drop chatbot builder requires no technical skills, making it an ideal choice for business owners looking to streamline customer interactions.
WhatsApp Business API Support
AiSensy allows multiple users to manage customer communication from a single WhatsApp number. It integrates seamlessly with e-commerce platforms like Shopify and WooCommerce, automating tasks such as abandoned cart reminders, order confirmations, and payment updates. Messages sent via AiSensy boast an impressive 98% open rate and a 45–60% click-through rate, far surpassing email’s average engagement rates of 2–5%.
For example, Cosco, a well-known sports equipment brand, saw its customer engagement leap from 35% to 90% by leveraging AiSensy’s Smart Retargeting feature. Akash Jain, a Business Executive at Cosco, highlighted how the company effectively reconnected with users by targeting those who read messages but didn’t click through.
"AiSensy has been pivotal for us. The personalised interactions and instant responses greatly improved our engagement rates, and more importantly our sales!" - Achina Mayya, Founder & CEO, AevyTV
These capabilities, combined with its API integration, provide businesses with advanced tools to boost engagement and conversions.
Conversion Tracking Capabilities
AiSensy doesn’t just stop at messaging; it also offers detailed conversion tracking. The Pro plan includes features like CTA click tracking, which monitors Quick Reply and CTA clicks during broadcasts. Its Smart Retargeting tool segments audiences based on their interactions, allowing businesses to send follow-up campaigns to specific groups - whether they’ve only read messages or clicked through. Additionally, WhatsApp Webviews ensure users stay within the chat interface while exploring product pages or filling out forms, minimising drop-offs and improving conversion rates. To further optimize these results, businesses can use a WhatsApp lead tracking planner to organize their campaigns.
Pricing Suitability for Small Businesses
One of AiSensy’s standout features is its affordability. The platform offers a Free Forever plan, which includes free WhatsApp Business API access and unlimited service conversations - perfect for businesses just starting out. For more advanced needs, paid plans start at AED 149 per month (billed annually) or AED 165 for monthly billing, offering essential tools for small businesses. The Pro plan, priced at AED 327 per month (billed annually) or AED 363 monthly, unlocks premium features like campaign scheduling, click tracking, and automatic retries for failed messages. Marketing messages are charged additionally as per Meta’s pricing (you can estimate these using a WhatsApp API cost calculator), but customer service replies remain free.
4. CleverTap
CleverTap is an official WhatsApp Business Service Provider (BSP) designed to deliver enterprise-level customer engagement. It stands out as a comprehensive engagement platform, seamlessly integrating WhatsApp with other communication channels like email, SMS, and push notifications, creating a unified omnichannel experience.
WhatsApp Business API Support
CleverTap offers direct, no-code access to the WhatsApp Business API and WhatsApp Business Accounts (WABA) via an intuitive dashboard. This setup enables businesses to launch campaigns within minutes. The platform comes with a rich template library featuring interactive elements such as carousels, quick replies, and countdown timers, all of which sync instantly with Meta.
Key features like "Scribe" and "IntelliNode" enhance the platform's capabilities. Scribe simplifies message creation, while IntelliNode fine-tunes the timing and frequency of messages based on user behaviour. Additionally, a centralised agent dashboard supports real-time, two-way communication. Teams can handle customer queries manually or through automated responses, ensuring smooth interactions. These tools not only streamline campaign launches but also pave the way for detailed engagement analytics.
"Switching to CleverTap's WhatsApp Business API has had a tremendous impact on our customer engagement efforts. We targeted users who were less likely to engage through push notifications and email campaigns and saw a 45% uplift in app opens and a 25% increase in purchases on the app" - Rasis Maulana Setiawan, Digital & CRM Martech Senior Manager
Conversion Tracking Capabilities
CleverTap enables real-time tracking of delivery, engagement, and conversions through tools like funnels, cohorts, and behavioural pivots. Businesses using the platform have reported impressive results, including a threefold increase in conversions, 50% higher delivery rates, and a 20% boost in click-through rates.
CRM Integrations
CleverTap extends its functionality with pre-built connectors for leading API providers, such as Vonage, Gupshup, Exotel, and Haptik. Its Open API allows businesses to create custom integrations with their existing CRM systems and agent tools. This flexibility ensures that support teams can route conversations to third-party helpdesks while maintaining a unified view of customer interactions.
Pricing Suitability for Small Businesses
CleverTap's WhatsApp integration is available as a paid add-on to existing subscriptions, excluding the Essentials plan. Pricing details are customised and available upon request from the sales team. This pricing model suggests that CleverTap primarily caters to growth-driven businesses and enterprises. By consolidating multiple tools into one platform, it aims to justify its cost, making it less suitable for micro-SMEs.
5. Twilio WhatsApp API
Twilio stands out as a tool designed for businesses with technical expertise, offering an API-based approach to WhatsApp marketing. It provides developer-friendly access to the WhatsApp Business Platform, allowing businesses to create chatbots, send notifications, and manage two-way conversations. Instead of functioning as a standalone marketing platform, Twilio integrates directly into your existing systems, giving technical teams complete control over WhatsApp messaging workflows.
WhatsApp Business API Features
Twilio supports both one-way and two-way messaging through its Programmable Messaging and Conversations APIs. A Sandbox feature is available for prototyping before registering as an official WhatsApp sender. Additionally, the Content API allows businesses to use rich message formats like buttons, carousels, and quick replies to increase engagement. For user authentication, Twilio's Verify WhatsApp API delivers one-time passcodes (OTPs) via WhatsApp, which can be a cost-effective alternative to SMS, particularly in regions like the UAE.
HubSpot's implementation showcases the platform’s efficiency. Their team integrated WhatsApp in just three weeks with only two developers, achieving an 86% increase in clicks and a 4% boost in sales enquiries.
"If you're talking about building WhatsApp infrastructure and architecture, it would seem crazy - you need way more than two developers. But, because Twilio is so easy to build with, we were able to do it with two developers, and quickly." - Connor Crillo, Sr. Conversational Marketing Manager, HubSpot
Tracking Conversions
Twilio's Engagement Suite offers tools like link shortening and click tracking to measure which templates drive the most engagement. Through webhooks, the API sends real-time updates to your CRM whenever a message is received or its status changes, creating a seamless way to track customer actions. However, there’s no built-in dashboard for conversion metrics, so tracking depends entirely on how your backend systems are configured. For businesses willing to invest in additional integrations, Twilio Segment can centralise customer data, enabling you to track the journey from WhatsApp messages to purchases.
CRM Integration Options
Twilio integrates directly with popular CRMs like HubSpot, Salesforce, and Zendesk using SDKs and code snippets. Twilio Segment further enhances this by consolidating customer data from multiple touchpoints into a unified profile. This allows businesses to segment audiences by sales funnel stage and send tailored messages, such as product recommendations or abandoned cart reminders. With WhatsApp messages boasting a 98% open rate compared to email’s 20%, personalised messaging can lead to a 54% increase in customer spending.
Pricing for Small Businesses
Twilio’s pricing is straightforward: AED 0.02 per message (around $0.005) for both inbound and outbound messages, plus Meta’s conversation-based fees, which vary by category and region. If you use the Engagement Suite for link shortening and click tracking, the cost rises to AED 0.06 per message (around $0.015), though the first 1,000 messages each month are free. There are no setup fees, making it accessible for small businesses, but the API-based approach does require technical expertise. Businesses without in-house developers may need to budget for external help. To save on costs, businesses can take advantage of the 24-hour customer service window to send free-form messages without incurring Meta’s template fees. This pay-as-you-go model offers flexibility while maximising campaign efficiency for those with the technical know-how to make the most of it.
6. Flowcart
Flowcart takes WhatsApp commerce to the next level by introducing in-chat checkout and advanced conversion tracking. As a Meta-approved Business Solution Provider, it handles key technical tasks like token storage, webhook setup, and business verification. This allows small businesses to focus solely on sales rather than backend complexities. Its standout feature? In-chat checkout, which lets customers browse, add items to their cart, and make payments - all within WhatsApp.
WhatsApp Business API Support
Flowcart offers a no-code integration that connects to your Meta Business Account and registers phone numbers without requiring technical expertise (see how to add a WhatsApp account). Its AI-generated product carts make finding products 30% faster, while the QR-to-WhatsApp feature helps convert offline shoppers into digital subscribers instantly.
A great example of its impact is Uncover Skincare. By using Flowcart for skincare quizzes and automated product recommendations, the brand grew to 1,500 customers and generated 80% of its direct-to-consumer sales via WhatsApp. This approach delivered three times better results compared to email marketing.
"With Flowcart's conversational commerce solution, we can now engage customers directly within their preferred messaging apps, answer their questions, and guide them through the purchase process. This has significantly improved our conversion rates." - Sneha Mehta, CEO, Uncover Skincare
Flowcart's integration also lays the groundwork for precise conversion tracking.
Conversion Tracking Capabilities
Thanks to its API integration, Flowcart offers end-to-end attribution, linking Click-to-WhatsApp ad click IDs with order IDs. This gives businesses complete visibility from the first ad click to the final purchase. The platform automatically syncs lead and purchase data with Meta's Conversions API, allowing Meta's algorithm to optimise ad delivery for high-converting audiences. It also appends UTM parameters to track every touchpoint and provides a dashboard to monitor delivery, read, response, and conversion rates. Businesses can even calculate campaign ROI by connecting ad clicks to completed orders.
Flowcart's cart abandonment automation has helped businesses reduce abandoned carts by 23%, while some merchants have achieved up to a 5x Return on Ad Spend for Click-to-WhatsApp campaigns. Tanj Curtains, for instance, saw a 40% increase in sales within a few months and achieved a 100% conversion rate for leads engaging through Flowcart’s WhatsApp flows.
CRM Integration Options
Flowcart integrates seamlessly with popular CRMs like HubSpot, Salesforce, Zoho, and Odoo, syncing customer history and triggering messages based on purchase behaviour. For e-commerce, it connects directly with Shopify and WooCommerce, while supporting payment methods vital in emerging markets, including M-Pesa, PIX, and UPI. Additionally, its AI flows plugin segments customers based on their entry points, such as ad campaigns or QR codes.
Pricing Suitability for Small Businesses
Flowcart’s pricing starts at AED 257/month for the Starter Plan, with Growth and Pro plans priced at AED 477 and AED 734/month, respectively. A 7-day free trial is available to test the platform before committing. The platform charges a 1.5% transaction fee, but this is waived for the first AED 11,000 in monthly sales. While it’s pricier than simpler tools like AiSensy, Flowcart offers exceptional value for UAE businesses by providing a complete commerce solution. Its in-chat checkout feature, for instance, achieves 40% conversion rates, far surpassing the 2–3% typically seen with traditional e-commerce setups.
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7. Yellow.ai
Yellow.ai is an official WhatsApp Business Service Provider that simplifies API applications and verification processes [52, 54]. Thanks to its no-code Dynamic Automation Platform, small businesses can create chatbots without needing technical expertise [53, 55]. By leveraging multi-LLM models, the platform delivers personalised, natural conversations. Messages sent through its API boast an impressive average open rate of 98%. This strong foundation supports the robust API features outlined below.
WhatsApp Business API Support
As an authorised Meta Business Solution Provider (BSP), Yellow.ai makes setting up the WhatsApp Business API straightforward. It also helps businesses secure the coveted green tick verification, which instantly builds trust with customers. The platform supports rich media formats like images, videos, carousels, and clickable call-to-action buttons, enhancing customer engagement [52, 54]. Businesses can test their WhatsApp bots in a development environment with up to 10 numbers before launching. Unlike the standard WhatsApp Business App, which is limited to five devices, Yellow.ai allows unlimited users and devices [54, 55].
Case studies highlight its effectiveness. For instance, BMRCL (Bengaluru Namma Metro) implemented a multilingual WhatsApp QR ticketing service that now serves over 100,000 daily commuters. Similarly, Hyundai transitioned from menu-based options to direct customer conversations, significantly reducing reliance on third-party contact centres.
"Yellow.ai chatbots enabled us to listen to our customers and answer their queries, instead of providing them with menu-based options to choose from. WhatsApp chatbots have helped us reduce our dependence on third-party contact centre agents." - Sudhir Peethambaran, General Manager – Customer Experience, Hyundai
Conversion Tracking Capabilities
Yellow.ai offers detailed analytics on message delivery, read rates, and engagement [54, 55]. These insights allow businesses to fine-tune their messaging strategies, boosting return on investment. Users have reported a 20% increase in sales conversions and a 50% improvement in lead generation. Additionally, the platform's automation achieves an 80% self-serve rate, ensuring most customer queries are resolved instantly.
CRM Integration Options
The platform integrates effortlessly with existing CRMs and e-commerce systems, enabling smooth workflows for automated notifications and synchronised customer data [54, 55]. Businesses can send shipping updates, appointment reminders, and personalised offers based on customer behaviour. Yellow.ai's AI chatbots also qualify leads automatically and provide 24/7 support, reducing manual tasks while maintaining conversational continuity across all touchpoints [53, 55].
Pricing Suitability for Small Businesses
Yellow.ai offers a free plan that includes 1,000 support conversations per month - an attractive option for small businesses. Additionally, customers who sign up for an annual plan receive a free WhatsApp chatbot for three months (Meta's usage fees still apply). Beyond the free tier, pricing is based on 24-hour conversation sessions rather than individual messages [54, 55]. Automation on the platform can lower service costs by up to 60% while increasing customer satisfaction by 40%.
8. Zoko
Zoko stands out as a tool designed to transform WhatsApp chats into sales, especially for Shopify and D2C brands. As an official Meta Business Partner, Zoko syncs your Shopify catalogue directly with WhatsApp, making it easier to drive purchases. With WhatsApp open rates soaring up to 500% higher than email marketing, Zoko positions itself as a revenue-driven platform rather than just a messaging tool.
WhatsApp Business API Support
Zoko takes full advantage of the WhatsApp Business API to streamline business operations. It offers official API access and assists with green tick verification for added credibility. Through its centralised dashboard, multiple team members can manage customer conversations simultaneously using a single WhatsApp number. Zoko's no-code Flowbuilder automates key tasks like confirming cash-on-delivery (COD) orders and recovering abandoned carts, helping businesses respond up to 40% faster.
Conversion Tracking Features
Zoko excels at linking WhatsApp interactions directly to Shopify orders and payments. It tracks essential metrics like delivery, open, click-through, and response rates, while also supporting UTM parameters for Google Analytics 4. The integration with Shiprocket ensures seamless tracking of delivery statuses and cash-on-delivery revenue. As Arjun Paul puts it, "Zoko can attribute every WhatsApp-triggered checkout to the exact campaign". This level of tracking feeds smoothly into Zoko's broader integration capabilities.
CRM Integration Options
Zoko integrates seamlessly with platforms like Shopify, WooCommerce, judge.me, and Easystore. This allows businesses to send targeted broadcasts based on purchase history. Additionally, automated shipping updates and order confirmations reduce manual workload while keeping customers informed.
"One of the best WhatsApp Automation Apps. Seamless integration with Shopify and works wonders." - Green Soul Ergonomics
Pricing for Small Businesses
Zoko offers a 7-day free trial, with plans starting at AED 128.50/month plus AED 0.06 per conversation. The Plus and Elite plans are available at AED 220.20/month and AED 403.80/month, respectively, though Meta's conversation charges are not included. With a G2 rating of 4.4 out of 5 stars, users frequently commend Zoko's responsive customer support and multi-agent functionalities.
9. HubSpot WhatsApp Integration
HubSpot's WhatsApp integration seamlessly brings the popular messaging app into its CRM platform, allowing businesses to manage WhatsApp conversations alongside email and live chat from a single, unified inbox. Messages are automatically linked to contact records based on phone numbers, making it easier to maintain accurate CRM data. However, keep in mind that this native integration is only available for users with a Professional or Enterprise subscription, positioning it as a premium feature. It enhances HubSpot's CRM by supporting more comprehensive, omnichannel communication.
WhatsApp Business API Support
This integration relies on the official WhatsApp Business API, which comes with specific requirements. Small businesses must connect a WhatsApp Business Account (WABA), as personal accounts are not supported. Once linked, messages are no longer visible in the regular WhatsApp mobile or web apps - they can only be accessed through HubSpot's inbox. The integration follows WhatsApp's 24-hour messaging rule: businesses can send free-form messages within 24 hours of customer interaction, but after that, only pre-approved templates can be used. Additionally, businesses with an unverified Meta Business Manager face a daily limit of 50 business-initiated conversations, making Meta verification a must for scaling operations.
CRM Integration Features
HubSpot's integration allows users to start WhatsApp conversations directly from contact, company, deal, or ticket records within the CRM. Conversations are automatically synced into HubSpot workflows, enabling automation and streamlining operations. The platform supports rich media formats like images, videos, voice messages, and meeting links, though some features - such as polls and message reactions - are not yet supported by the API. Teams can collaborate effectively within the CRM using internal comments, mentions, and custom views to organise and filter WhatsApp messages.
Pricing Considerations for Small Businesses
HubSpot includes 1,000 template messages per month at no extra cost with its WhatsApp integration. However, this feature is only available on the Professional or Enterprise tiers, which may be a stretch for small businesses with limited budgets. On the bright side, HubSpot does not charge for "free entry point conversations" initiated via Meta call-to-action buttons, which can help reduce costs. For businesses that are not ready to invest in HubSpot's higher-tier plans, third-party tools like Mark360.ai offer alternative ways to integrate WhatsApp, often with more flexible pricing options.
10. Zendesk WhatsApp Integration
Zendesk takes customer service to another level by integrating WhatsApp with its ticketing and CRM tools. With this setup, businesses can manage WhatsApp, email, phone, and live chat in one place. Each WhatsApp message automatically generates a Zendesk ticket, so no customer query falls through the cracks. Plus, the integration supports rich media - like images, videos, and documents - making it simple to share product catalogues or troubleshooting guides directly within the chat window.
WhatsApp Business API Support
To unlock the full messaging features, businesses need a Meta Business Manager account and a verified business profile. Without verification, there are strict limits - only 250 unique customer notifications can be sent within a rolling 24-hour period. Once a phone number is connected to the WhatsApp Business API via Zendesk, it can no longer be used for standard voice calls or on the WhatsApp mobile app. To avoid disruptions, it's best to dedicate a specific business number for this purpose.
CRM Integrations
Zendesk's unified workspace brings all customer interactions into a single view, saving agents from the hassle of switching between platforms. It also automates tasks like agent assignments using pre-set templates and deploys AI agents to handle FAQs 24/7.
"Being able to integrate Zendesk with WhatsApp and local social messenger apps is key for us to provide customer communication that feels familiar and at home in every market we enter." - Michelle Ferrario, Co-founder and CEO of StashAway.
These features make Zendesk a practical choice for small businesses looking for efficient and streamlined customer service solutions.
Pricing Suitability for Small Businesses
Zendesk offers a 14-day free trial and flexible plans, starting with the Suite Team package tailored for small businesses. However, businesses should also budget for Meta's usage-based charges for WhatsApp conversations. For those not using the full Zendesk Suite, a combination of 'Support,' 'Chat,' and the 'Social Messaging' add-on is required. While Zendesk excels at tracking internal metrics like customer satisfaction and response times, it lacks built-in tools for tracking conversions from paid ads. Pairing Zendesk with tools like WAConversionTracking can bridge this gap, providing more detailed campaign insights.
Feature Comparison Table
Selecting the best WhatsApp marketing tool involves evaluating pricing, features, and how well it fits your business needs. Key factors like API support, conversion tracking, and CRM integrations play a crucial role in making WhatsApp marketing more efficient, as highlighted earlier. The table below provides a detailed comparison of ten tools based on pricing (in AED), API support, conversion tracking, CRM integrations, automation, and ad attribution.
One standout feature is WAConversionTracking, which captures GCLID and UTM parameters and uploads real chat events as conversions to Google Ads. While other platforms offer click-based tracking, they lack the ability to integrate ad attribution directly with Google Ads for Smart Bidding.
For businesses handling high-volume customer service, Zendesk and HubSpot are strong contenders due to their CRM-level tracking capabilities, though they don't include native ad attribution. Pairing them with WAConversionTracking can close that gap. On the other hand, Twilio offers unmatched flexibility for creating custom tracking workflows but requires technical expertise for proper setup.
This comparison underscores how each tool's features align with specific business goals, especially for small businesses in the UAE. Here's a concise breakdown to help you decide:
| Tool | Starting Price (AED/month) | API Support | Conversion Tracking | CRM Integrations | Automation Features | Ad Attribution | Best For |
|---|---|---|---|---|---|---|---|
| WAConversionTracking | Custom pricing | WhatsApp Business API required | Tracks real WhatsApp chats as conversions | Google Sheets, CRMs | Automated Google Ads conversion uploads | ✅ Full GCLID & UTM tracking | Businesses focused on Google Ads attribution |
| WATI | 216.5 AED (Growth plan) | WhatsApp Business API | Click-to-WhatsApp ad tracking | HubSpot, Zoho, Salesforce, Shopify | Drag-and-drop chatbot builder, 1,000 automation triggers | ✅ CTWA conversion tracking | Comprehensive marketing automation |
| AiSensy | ~220 AED | WhatsApp Business API | Campaign performance dashboards | Shopify, WooCommerce, Zoho | Drag-and-drop workflows, broadcast campaigns | Limited to campaign-level tracking | E-commerce brands |
| CleverTap | Custom (enterprise pricing) | WhatsApp Business API | Multi-channel funnel tracking | Native CRM, Segment, mParticle | Advanced segmentation, journey orchestration | ✅ Cross-channel attribution | Larger businesses with complex funnels |
| Twilio WhatsApp API | Pay-as-you-go (varies) | WhatsApp Business API | Custom-built tracking via API | Any (via custom code) | Fully customisable workflows | ✅ Custom-built tracking | Developers and technical teams |
| Flowcart | ~367 AED | WhatsApp Business API | E-commerce order tracking | Shopify, WooCommerce | Abandoned cart recovery, order updates | Limited (Shopify Pixel integration) | Shopify-centric stores |
| Yellow.ai | Custom (enterprise pricing) | WhatsApp Business API | Conversational analytics | Salesforce, Zendesk, SAP | AI-driven chatbots, multilingual support | Limited to intent-based tracking | Enterprise-level customer support |
| Zoko | ~294 AED | WhatsApp Business API | Shopify sales & cart tracking | Shopify (native), Zoho, HubSpot | Product catalogues, upselling automation | Limited (Shopify-focused) | E-commerce businesses using Shopify |
| HubSpot WhatsApp Integration | From 880 AED (Marketing Hub Starter) | WhatsApp Business API | CRM lead lifecycle tracking | Native HubSpot CRM | Workflow automation, lead scoring | ❌ No direct ad attribution | B2B sales teams |
| Zendesk WhatsApp Integration | From ~515 AED (Suite Team) | WhatsApp Business API | Ticket-based tracking | Native Zendesk CRM | AI agents, automated ticket routing | ❌ No direct ad attribution | Customer service teams |
Most platforms now follow Meta's official API billing model, meaning you'll incur separate charges for WhatsApp conversations in addition to the platform fees. WATI's Growth plan offers an affordable entry point at 216.5 AED per month for up to three users. On the other hand, all-inclusive providers bundle setup and support into flat rates. For businesses keen on maximising ROI from paid ads, WAConversionTracking provides a direct link between WhatsApp chat data and Google Ads, enabling better bidding strategies.
Conclusion
Choosing the right WhatsApp marketing tool can reshape your digital strategy by seamlessly linking communication with measurable conversions. The ideal solution depends on factors like your business size, budget, and specific objectives. For small businesses in the UAE running Google Ads campaigns, WAConversionTracking addresses a key need by tracking real WhatsApp chats as conversions and automatically sending that data to optimise Smart Bidding. If you're looking for advanced automation, WATI offers features such as AI-powered chatbots, cash-on-delivery verification, and Shopify integration. For startups keeping a close eye on costs, AiSensy provides a Free Forever plan with unlimited service conversations.
With WhatsApp messages boasting open rates of over 95%, businesses using these tools have reported revenue increases of up to 300%. For e-commerce brands heavily invested in Shopify, Zoko provides native integrations to support abandoned cart recovery and order tracking. Meanwhile, B2B sales teams managing complex customer journeys may find value in combining HubSpot's WhatsApp Integration with WAConversionTracking, adding an ad attribution layer. For customer service operations handling significant volumes, Zendesk's WhatsApp Integration offers automated routing to enhance efficiency.
"The future of WhatsApp is not just about messaging faster. It is about building smarter, more meaningful conversations that strengthen customer relationships." – Wati
To make the best choice, identify your primary goal - whether it’s tracking ad performance, automating customer service, or boosting e-commerce sales. Keep in mind that most platforms now use Meta's official API billing model, so your total investment will include both subscription costs and per-conversation charges. For businesses in the UAE, prioritise Meta-approved providers with local support to ensure compliance with regional regulations. As WhatsApp continues to grow as a marketing channel, selecting the right tool now can set your business up for long-term success and deeper customer connections.
FAQs
What should small businesses in the UAE consider when choosing a WhatsApp marketing tool?
To select the best WhatsApp marketing tool for your small business in the UAE, start by pinpointing your specific needs. Do you need automated chatbots for quick responses, bulk messaging to run promotions, or CRM integration to streamline lead management? Tools that combine features like chatbots, team inboxes, and WhatsApp Commerce can simplify tasks and help you save time.
Next, check how well the tool works with your current platforms, such as Shopify or HubSpot, and ensure it provides real-time analytics for tracking performance and improving campaigns. Pricing is another critical consideration. Estimate your message volume and compare plans, keeping in mind a typical budget of AED 500–2,000 per month. It’s also crucial to confirm the tool complies with UAE data protection laws and supports bilingual messaging (Arabic and English) to connect with a wide audience.
Finally, run a small pilot campaign with your shortlisted tools. Look for features like high open rates, stable API connectivity, and user-friendly interfaces to minimise training time. By balancing features, costs, and local requirements, you can choose a tool that boosts customer engagement and supports your business growth.
What are the benefits of using WhatsApp for e-commerce businesses in the UAE?
WhatsApp provides e-commerce businesses in the UAE with an exceptionally effective way to connect with customers, driving both sales and satisfaction. With nearly 100% of messages opened and over 90% read, promotions sent through WhatsApp are seen almost immediately, far surpassing the performance of email or push notifications. Plus, it encourages quicker purchases and higher spending compared to other communication channels.
For small and mid-sized online stores, WhatsApp campaigns deliver impressive results - conversion rates can reach up to 60%, cart abandonment can drop by 61%, and average order values can grow by 38%. The platform’s features, such as personalised product suggestions, quick checkout links, and real-time order updates, ensure customers stay engaged without ever leaving the app.
In a country like the UAE, where more than 90% of mobile users prefer chat-based communication, WhatsApp fits seamlessly into consumer habits. Its end-to-end encryption adds a layer of trust, making it secure for sharing payment details. By linking the WhatsApp Business API to your CRM or e-commerce platform, you can automate tasks like order confirmations, send tailored promotions in AED (د.إ), and monitor performance metrics - all within a single system. This transforms WhatsApp into a highly effective tool for driving sales.
How can WhatsApp marketing tools work with my CRM to improve business communication?
WhatsApp marketing tools work effortlessly with CRMs through the WhatsApp Business API, allowing for real-time data sharing. When a customer starts a chat or clicks on a WhatsApp ad, these tools capture essential details like their name and phone number. This information is then used to automatically create or update records in your CRM. The best part? All conversations, message statuses, and conversions are logged automatically - no manual updates needed.
Many of these tools come with built-in integrations for popular CRMs such as HubSpot, Salesforce, and Zoho. These connections make it possible to log WhatsApp messages as timeline activities and even trigger workflows. For example, you can automate follow-ups, assign tasks, or enrich CRM profiles with WhatsApp-specific insights. Some platforms even let you attach media files or send payment links directly, making your sales and support operations more efficient.
Solutions like WAConversionTracking take things a step further. They can map WhatsApp interactions to ad conversions and sync this data with your CRM. This is especially useful for businesses in the UAE, as it enables accurate ROI tracking, automated lead scoring, and real-time updates to customer data across platforms.
