In the UAE, WhatsApp chatbots are transforming business communication with their high engagement rates - 98% open rate and 45% response rate. They handle up to 80% of routine queries, reduce call centre workloads by 40%, and cut customer acquisition costs by up to 5x. Here's a quick look at the top tools for businesses:
- WAConversionTracking: Tracks WhatsApp leads from Google Ads for precise ROI insights. Plans start at AED 55/month.
- Swiftsell: AI-powered platform for SMEs, ideal for automating lead qualification and sales. Integrates with CRMs and e-commerce tools.
- WATI: Trusted by 14,000+ businesses, it offers advanced AI, CRM integrations, and scalable pricing starting at AED 143/month. Most of these tools require a WhatsApp Business API setup to function.
- Gallabox: A no-code chatbot solution for SMEs with multilingual support. Pricing starts at AED 327/month.
- Yellow.ai: Enterprise-grade AI for high-volume messaging. First 1,000 conversations are free; then AED 0.03–0.07 per conversation.
Quick Comparison:
| Tool | Starting Price | Best For | Key Features |
|---|---|---|---|
| WAConversionTracking | AED 55/month | Ad campaign tracking | Google Ads integration, ROI tracking |
| Swiftsell | Contact-based | SMEs in sales and e-commerce | AI-driven responses, CRM integration |
| WATI | AED 143/month | SMBs automating customer support | AI workflows, CRM/e-commerce integrations |
| Gallabox | AED 327/month | SMEs needing simple automation | No-code builder, multilingual support |
| Yellow.ai | AED 0.03–0.07/conversation | Enterprises managing high volumes | Advanced AI, 150+ integrations |
Choose based on your business goals: WAConversionTracking for precise ad tracking, Swiftsell for sales automation, WATI or Gallabox for affordable solutions, and Yellow.ai for enterprise-scale needs.
WhatsApp Chatbot Tools Comparison: Features, Pricing and Best Use Cases
6 Best WhatsApp Chatbots in 2025 (Ultimate Comparison)
1. WAConversionTracking
WAConversionTracking stands out from typical WhatsApp chatbot platforms by focusing on attribution rather than automating conversations. It bridges the gap between your Google Ads campaigns and WhatsApp leads, tracking actual chats and feeding this data back into Google Ads for smarter bidding decisions.
Integration capabilities
This tool integrates directly with Google Ads using Offline Conversion Uploads, sending WhatsApp chat data to improve ROI on WhatsApp ad campaigns. It captures GCLID and UTM parameters, linking website clicks to WhatsApp leads. Additionally, it syncs with Google Sheets to log lead data automatically, while the WhatsApp Business API connection allows for tracking logic within conversations. Future updates are set to include CRM integration and GBRAID/WBRAID tracking support.
Ease of setup
Setting up WAConversionTracking is straightforward, designed to complement its integration features for a quick start. You can either use a pre-built WhatsApp button with tracking or add a tracking script to your existing button. The tool employs workflows to connect your WhatsApp number, Google Ads account, and Google Sheets. It also supports integrating a new or existing WhatsApp Business API. The Button Generator provides workflow-specific code, and built-in testing tools ensure leads are tracked correctly before going live.
Ideal business size/type
The Essentials Plan, priced at AED 66/month (or AED 55/month when billed annually), is perfect for small businesses with a single brand running Google Ads to WhatsApp. It supports one WhatsApp account and includes complete GCLID/UTM tracking. For marketing agencies managing multiple client accounts, the Agency Plan at AED 165/month (or AED 140/month billed annually) offers unlimited WhatsApp connections. Both plans come with a 14-day risk-free trial, making this tool a great choice for performance marketers focused on precise ROI tracking.
2. Swiftsell
Swiftsell is a WhatsApp chatbot platform powered by Generative AI, designed to help small and medium enterprises (SMEs) automate lead qualification and customer support.
Integration Capabilities
Swiftsell connects seamlessly with major CRMs like HubSpot, Salesforce, Zoho, and LeadSquared, ensuring instant syncing of lead data. It also integrates with eCommerce platforms such as Shopify and WooCommerce, enabling features like abandoned cart reminders and order updates through WhatsApp. Thanks to Zapier, businesses can link virtually any tool into their workflow. Its unified AI inbox consolidates conversations from WhatsApp Business API, Facebook Messenger, Instagram, and Webchat into a single dashboard - so you never miss a lead. This setup ensures smooth data transfer across your marketing and sales tools.
AI Features
Swiftsell’s AI agents are trained to deliver precise, context-aware responses by learning from resources like websites, PDFs, and FAQs. These agents can identify customer intent and even translate conversations across languages automatically. For example, in 2025, Pumpkn - a South African fintech company - used Swiftsell as a 24/7 digital loan officer. This implementation automated 70% of manual tasks, achieved a 74% loan application completion rate, and reduced response times to under five minutes.
Simple Setup
Swiftsell offers a no-code, drag-and-drop builder with over 40 action blocks and prebuilt templates, making chatbot creation quick and effortless. By uploading existing business documents, you can train the AI instantly, and you can customise conversation flows visually - no programming skills required. Plus, with any paid plan, the platform provides free WhatsApp Business API approval, which typically takes between 10 minutes and an hour.
Best Fit for Businesses
With over 800 businesses worldwide using Swiftsell, it’s a great fit for SMEs in sectors like healthcare, financial services, education, and fintech. For instance, MargBooks used Swiftsell to sync data with LeadSquared, generating over 350 qualified leads monthly and increasing website engagement by 45%. Businesses have also reported a 60% improvement in lead closure rates and an 80% reduction in support costs.
3. WATI
WATI is a WhatsApp Business API platform trusted by over 14,000 customers across 180+ countries. It handles an impressive 100 million messages monthly and boasts a 4.7/5 rating on G2. Designed for SMBs and enterprises looking to expand beyond the basic WhatsApp Business App, it offers advanced automation and integration options. Here's a closer look at its features.
Integration Capabilities
WATI seamlessly connects with popular CRM systems like HubSpot, Salesforce, and Zoho CRM through pre-configured integrations that require just a few clicks. It also supports e-commerce platforms such as Shopify and WooCommerce and enables connectivity with a host of other business tools using Zapier and Pabbly Connect. For data management, it integrates with Google Sheets, and its REST APIs combined with Webhook support allow for custom setups. These integrations can automate tasks like creating leads in your CRM, logging WhatsApp conversations into customer records, and triggering workflows, which are key topics covered in our B2B lead generation blog, such as assigning sales representatives to incoming WhatsApp enquiries.
AI Sophistication Level
WATI incorporates advanced AI tools like Astra, an AI agent capable of delivering context-aware, natural responses instead of relying on rigid scripts. Another standout feature is KnowBot, which can be trained using your business documents to automatically handle FAQs. For example, in 2024, Printcious drastically reduced its quotation response times from three hours to just three seconds, leading to a rise in closing rates from 10% to 25–30% and a 300% increase in revenue. Similarly, Heritage Foods improved order conversions by digitising subscriptions with WATI's dynamic catalogues.
Ease of Setup
Setting up WATI is straightforward, thanks to its no-code, drag-and-drop chatbot builder. The platform offers free WhatsApp API onboarding, along with Meta Business and Blue Tick verification. Annual subscribers also get dedicated onboarding support. To get started, ensure you have Meta Business Manager admin access and unlink any existing WhatsApp accounts.
WATI, like other leading tools, is built to enhance WhatsApp communication, making it an effective solution for lead generation and customer engagement in the UAE, especially when paired with a WhatsApp lead tracking planner.
Ideal Business Size/Type
WATI is a great fit for industries like e-commerce, healthcare, education, marketing agencies, and financial services. For instance, Rockethealth managed to reduce response times from hours to under 10 seconds while handling over 25,000 monthly chats. Habuild, on the other hand, reported an 80% drop in lead costs and a 50% increase in verified leads. Pricing starts at AED 143–180 per month for the Growth plan and scales up to AED 840–1,098 per month for the Business plan.
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4. Gallabox
Gallabox stands out as a no-code WhatsApp Business Solution Provider, combining seamless integration with AI-driven automation. Trusted by over 10,000 businesses and facilitating more than 200 million conversations, it’s designed to help SMEs automate customer communication effortlessly. With over 40 million chatbot-powered interactions handled and support for customer service in 90+ languages, Gallabox simplifies WhatsApp communication while offering extensive integration options.
Integration Capabilities
Gallabox offers a wide range of integrations, making it a versatile choice for businesses. It connects with popular CRMs like Zoho, HubSpot, LeadSquared, Odoo, Kylas, Corefactors, KONDESK, and LEDSAK. E-commerce businesses can benefit from direct integrations with Shopify and WooCommerce for order updates, while Razorpay and Cashfree enable in-chat payments. Additionally, Gallabox integrates with over 5,000 external apps via Zapier and Pabbly Connect. For businesses with custom needs, its Scale and Pro plans include an advanced messaging API with webhooks and template APIs. As a WhatsApp Business Solution Provider, Gallabox also offers access to features like WhatsApp Flows, product catalogues, and interactive buttons, ensuring a comprehensive communication toolkit.
AI Sophistication Level
Gallabox leverages GenAI (ChatGPT) through its AI Copilot feature for context-aware conversations. Its no-code AI chatbot builder simplifies tasks like lead qualification and appointment booking while offering robust multilingual support. The platform also includes an "AI Rewrite" feature, which refines message tone and length for professional and engaging communication. Companies like Dubai Housekeeping have used Gallabox to streamline client interactions, achieving 31% business growth via WhatsApp and a 47% improvement in CSAT ratings. Similarly, Qatar Insurance Company reported 102% growth in lead generation and doubled their CSAT rates with Gallabox.
"Client communication is not about stopping at a particular interaction. It has to be correlated with what the client has already said... And Gallabox helped us with consolidating all these."
– Param Singh, CEO, Dubai Housekeeping
Ease of Setup
Gallabox is designed for quick deployment, requiring just a few minutes to get started. Users can choose from plain-English workflows, industry-specific templates (for sectors like Real Estate, EdTech, Healthcare, Travel, and Finance), or a drag-and-drop interface. The onboarding process is straightforward: register, connect your WhatsApp Business API, customise a template, and deploy. To help businesses evaluate its features, Gallabox offers a 7-day free trial.
Ideal Business Size/Type
Gallabox is tailored for small-to-medium-sized businesses but also caters to larger teams with its Pro tier, which includes enterprise-grade security. It’s particularly well-suited for industries such as Real Estate, EdTech, Healthcare, Travel, and Finance. For example, Footprint Real Estate achieved 150% growth in first-time customer conversions and doubled lead generation using Gallabox’s sequencing and Click-to-WhatsApp tools. Similarly, Rostrum Education saw a 40% boost in lead generation and a 60% improvement in customer satisfaction through its WhatsApp marketing features. Pricing is flexible, starting at AED 327 per month for the Growth plan, AED 723 per month for the Scale plan, and AED 1,384 per month for the Pro plan (all billed annually).
5. Yellow.ai
Yellow.ai takes WhatsApp chatbot tools to the next level by offering enterprise-grade conversational AI designed to handle high message volumes with ease. As an official WhatsApp Business Service Provider (BSP), it provides direct access to the WhatsApp Business Platform. This enables automation capable of resolving up to 80% of customer queries independently. Recognised as a Challenger in the 2025 Gartner® Magic Quadrant™ for Conversational AI Platforms, Yellow.ai focuses on delivering advanced solutions for enterprise needs.
AI Sophistication Level
Yellow.ai uses Agentic AI, which autonomously resolves customer queries without relying on rigid scripts. Its multi-LLM strategy employs over 15 large language models to optimise task-specific speed and accuracy. The platform also features Agentic RAG (Retrieval-Augmented Generation), which transforms enterprise data into actionable insights.
The platform's effectiveness is evident in real-world use cases. For instance:
- BPOLogistics automated 70% of customer interactions in just six weeks.
- Bengaluru Namma Metro introduced a multilingual WhatsApp-based QR ticketing service, benefiting over 100,000 commuters daily.
- Sayurbox achieved a 45% increase in customer satisfaction (CSAT) scores after adopting Yellow.ai’s omnichannel solution [39,45,47].
"With Yellow.ai, we moved from endless delays to delivering real results. In just six weeks, we launched a fully functioning AI-powered chat that now automates more than 70% of customer interactions."
– BPOLogistics
Integration Capabilities
Yellow.ai seamlessly integrates with the WhatsApp Business API and over 150 enterprise systems, such as Salesforce, Zendesk, and Genesys. It connects with CRMs, helpdesks, e-commerce platforms, and payment gateways, enabling customers to browse and purchase products directly within WhatsApp. Its no-code Dynamic Automation Platform (DAP), equipped with a drag-and-drop builder, allows businesses to create AI agents without requiring advanced coding skills.
For example, Hyundai utilised these integrations to reduce dependency on third-party contact centres, enabling more direct and personalised customer engagement.
"Conversational AI-powered Chatbots with yellow.ai enabled us to listen to our customers and answer their queries, instead of providing them with menu-based options to choose from."
– Sudhir Peethambaran, General Manager – Customer Experience, Hyundai
These integrations simplify the setup process and ensure quick deployment.
Ease of Setup
Yellow.ai’s no-code AI Agent Builder lets businesses create and test agents using natural language prompts. Automated testing and an AI Copilot assist in debugging workflows before deployment. To get started, businesses must complete Meta’s verification process, which requires legal documentation like incorporation certificates and utility bills.
The pricing model is straightforward:
- The first 1,000 user-initiated conversations per month are free.
- Beyond that, conversation-based pricing applies: AED 0.04–AED 0.07 for business-initiated conversations and AED 0.03 for user-initiated ones.
- Customers opting for an annual plan can also benefit from a free chatbot for three months, though WhatsApp usage fees still apply.
This streamlined process makes Yellow.ai a great choice for enterprises managing high messaging volumes.
Ideal Business Size/Type
Yellow.ai is best suited for medium to large enterprises. It supports unlimited users, offers green tick verification, and provides full automation. Industries such as BFSI, healthcare, e-commerce, telecommunications, real estate, and online travel benefit the most from its capabilities.
The platform has delivered impressive results, including:
- A 40% rise in CSAT scores
- A 20% increase in sales conversions
- A 60% reduction in operational costs
Additionally, WhatsApp messages using Yellow.ai achieve an average open rate of 98%.
Tool Comparison Table
Choosing the right WhatsApp chatbot tool comes down to understanding your business needs, budget, and technical expertise. Here's a straightforward comparison of some top options, highlighting key features like pricing, integrations, AI functionalities, setup ease, and the type of businesses they suit best.
| Tool | Pricing | Integration Capabilities | AI Features | Setup Difficulty | Best For |
|---|---|---|---|---|---|
| WAConversionTracking | Tiered plans | Google Ads, Google Sheets, CRMs, WhatsApp Business API | Tracks conversions using GCLID and UTM parameters | Low – one-click script generation, no developer required | Businesses focused on ad campaigns needing precise WhatsApp conversion tracking |
| Swiftsell | Pricing scales with contact volume | WhatsApp Business API, CRM systems, payment gateways | AI-driven recommendations and automated responses | Medium – requires API setup and CRM configuration | E-commerce and sales teams leveraging conversational commerce |
| WATI | AED 0.03–AED 0.07 per conversation | WhatsApp Business API, Shopify, Zoho, HubSpot, Salesforce | Template-based automation and chatbot workflows | Medium – no-code builder available | Small to medium businesses automating customer support |
| Gallabox | Freemium with paid advanced tiers | WhatsApp Business API, CRMs, e-commerce platforms | Rule-based automation with conditional logic | Low to Medium – visual flow builder, minimal technical skills needed | Startups and SMEs seeking cost-efficient automation |
| Yellow.ai | First 1,000 conversations free, then AED 0.03–AED 0.07 per conversation | 150+ integrations including Salesforce, Zendesk, Genesys | Advanced Agentic AI (multi-LLM) | Medium – no-code builder with AI Copilot | Medium to large enterprises managing high message volumes across channels |
Each tool has its unique appeal. WAConversionTracking stands out for businesses heavily reliant on Google Ads, offering precise WhatsApp conversion attribution. Swiftsell integrates seamlessly with e-commerce platforms, making it a go-to for sales-driven teams. Meanwhile, WATI and Gallabox cater to smaller businesses with budget-friendly automation solutions. For enterprises with complex needs, Yellow.ai delivers cutting-edge AI automation through its multi-LLM technology.
When choosing a tool, focus on your primary goal. For optimising ad spend and tracking conversions, WAConversionTracking is ideal. It allows you to track WhatsApp button clicks as conversions directly within your ad account. If you're managing high-volume, multi-channel interactions, Yellow.ai provides advanced capabilities. Smaller businesses looking for affordable and simple automation can turn to WATI or Gallabox, while Swiftsell is a strong choice for e-commerce integration. These insights pave the way for a more detailed conclusion in the next section.
Conclusion
Choosing the right WhatsApp chatbot tool comes down to your specific business goals. If your main aim is to track ad performance and demonstrate ROI, WAConversionTracking is tailored to log actual WhatsApp chats as conversions in Google Ads.
For businesses prioritising sales through WhatsApp messaging, Swiftsell simplifies conversational selling. Meanwhile, small to medium-sized businesses can turn to tools like WATI or Gallabox for budget-friendly, no-code automation solutions.
On the other hand, larger enterprises handling high message volumes across multiple channels can rely on Yellow.ai. Its advanced AI technology is capable of managing up to 80% of customer-initiated queries, helping to significantly lower call volumes.
Each tool serves a unique purpose - whether it's ad tracking, sales automation, cost-effective customer support, or enterprise-scale messaging. Select the one that aligns best with your business objectives: WAConversionTracking for ad tracking, Swiftsell for boosting sales, WATI or Gallabox for simple and affordable automation, and Yellow.ai for handling high-volume, AI-driven interactions.
FAQs
How can WhatsApp chatbots enhance business communication in the UAE?
WhatsApp chatbots are transforming how businesses in the UAE communicate by offering quick, personalised, and round-the-clock customer support. By automating answers to common questions, they not only ease the workload on employees but also ensure customers get instant assistance. This is especially crucial in the UAE, where the market is dynamic and heavily reliant on mobile communication.
These chatbots handle a variety of tasks, from managing customer inquiries to generating leads and processing orders. This boosts operational efficiency while enhancing customer satisfaction. Additionally, businesses can use them to share tailored updates and promotional messages that resonate with local preferences, helping to build stronger connections with their audience. Given the high engagement rates on WhatsApp in the UAE, this strategy is both budget-friendly and highly effective for improving customer experiences.
What should I look for in a WhatsApp chatbot tool for my business?
When choosing a WhatsApp chatbot tool for your business, it's important to focus on factors that match your specific needs. Start with ease of setup and integration - look for a tool that connects effortlessly to WhatsApp and integrates smoothly with your CRM or marketing platforms. This helps avoid unnecessary technical headaches. Additionally, AI capabilities, such as natural language processing and customisation options, are vital. These features enable the chatbot to handle complex customer queries and provide tailored responses.
Think about features that align with your business goals. For instance, automated responses, lead generation, customer support workflows, and seamless transitions between bots and human agents can make a big difference. Scalability is another key factor, especially if you anticipate growth, and support for multimedia messaging can boost customer engagement. Finally, choose a tool that offers value for money and dependable customer support. Be sure it meets the needs of the UAE market, including pricing in AED and compatibility with local business practices.
What is the best WhatsApp chatbot tool for enterprises handling large message volumes?
For enterprises handling a large volume of messages, Chati is a strong contender. It combines AI-powered chatbots, automated workflows, and an omnichannel inbox, bringing together communication from platforms like WhatsApp, Instagram, Facebook, and RCS into a single, streamlined hub. This setup simplifies the process of managing extensive customer interactions.
In addition to its centralised inbox, Chati offers features such as bulk messaging, conversation automation, and detailed analytics, making it particularly suited for businesses with heavy messaging demands. While alternatives like Infobip and WhatsAble also provide solid tools for managing high volumes of messages, Chati distinguishes itself with its enterprise-oriented capabilities and user-friendly design.
