Frequently Asked Questions
Quick answers to common questions
Getting Started
What is WAct?
WAct (WAConversionTracking) is an automated tool that tracks real WhatsApp conversations as conversions inside your paid ads platforms — not just button clicks.
What do I need to get started with WAct?
You need a WhatsApp Business API account (via a BSP), a website or landing page with a WhatsApp button, and a Google Ads account. Setup takes about 5–10 minutes.
Does this work with the standard WhatsApp application?
No. Tracking is not possible with the standard WhatsApp application or WhatsApp business application. WAct requires the use of the WhatsApp API Platform to be able to track all the conversion data.
How do I set up WAct on my website?
Connect your WhatsApp API to your WAct workspace, generate your tracking script, paste the tracking script into your website header, and then assign a class to your WhatsApp button. That's it.
What landing page builders does WAct work with?
WAct works with any website and landing page builder that lets you add a script to your site header. To trigger the script a class needs to be added to the WhatsApp button on your website.
Do I need technical knowledge to set up WAct?
If you can copy and paste a line of code onto your website you are good to go. We have extensive documentation in our help center to assist you.
My conversions are not showing in Google Ads, what should I check?
Verify your API key is correct, confirm your tracking script is installed on all relevant pages, check that your WhatsApp link uses the WAct-generated URL, and ensure your Google Ads conversion action is set up correctly.
How do I test that my tracking is working?
Click your WhatsApp button from a Google Ad (or simulate with a GCLID parameter in the URL), send a message, and check your WAct dashboard to see if the conversion was captured.
How It Works
How does WAct track WhatsApp conversions?
WAct generates a unique tracking link for your WhatsApp button. When a visitor clicks it, we capture their GCLID/UTM parameters and attach a tracking ID. When they send a message via your WhatsApp Business API, our system matches the chat to the original ad click and uploads the conversion automatically.
What is the difference between tracking a click and tracking a conversation?
A click only tells you someone tapped your WhatsApp button — not whether they actually sent a message. WAct tracks when a real conversation starts, giving you accurate conversion data.
Does WAct read my WhatsApp messages?
Yes, WAct reads your WhatsApp messages to detect whether a valid tracking ID was received. However, we follow GDPR practices and do not store or process your WhatsApp messages.
What happens if a visitor removes the tracking code from the WhatsApp message?
That particular conversion won't be matched. However, the vast majority of visitors send the message as-is, so data loss is minimal.
Does WAct slow down my website?
No. The tracking script is lightweight and loads asynchronously with no impact on page speed or Core Web Vitals.
Is the tracking fully automatic?
Yes. Once configured, the entire process from WhatsApp message to conversion upload runs automatically with no manual work needed.
Integrations
What ad platforms does WAct support?
WAct supports Google Ads, Meta Ads (Facebook/Instagram), TikTok Ads, LinkedIn Ads, and Bing Ads.
Can WAct send lead data to my CRM?
As of now, WAct supports data exports to PDF, CSV and direct integration with Google Sheets. Direct integrations with CRMs will be coming soon.
Does WAct integrate with Google Sheets?
Yes. You can automatically export raw click and chat data to Google Sheets for internal tracking and reporting.
What WhatsApp BSPs are compatible with WAct?
WAct works with any BSP that provides WhatsApp Business API access. As of now we have intergrated a total of 8 BSPs which you can view here: If your BSP is not currently integrated, please reach out to our support team to make a request.
Billing & Privacy
Is there a free trial?
WAct offers a 14 day free trial of our standard plan.
Is WAct privacy compliant?
Yes. WAct focuses on conversion tracking, not personal data collection. Our tracking is anonymized and designed to comply with major data protection regulations.
Is WAct GDPR compliant?
WAct is designed with privacy in mind. We do not store personal message content, and our tracking is anonymized. We recommend consulting your legal team for your specific compliance requirements.
What data does WAct collect?
WAct collects ad click parameters (GCLID, UTM tags), session data, and whether a tracked WhatsApp message was received. We do not collect or store message content.
Can I cancel my subscription at any time?
Yes. You can cancel your WAct subscription at any time from your account settings.
Conversion Tracking
Landing Pages & CTAs
Lead Quality & ROI
Smart Bidding & Optimization
Offline Conversions & Data Upload
Bing Ads
LinkedIn Ads
TikTok Ads
Meta Ads
Google Ads
WhatsApp & API
WhatsApp Messaging & Compliance
WhatsApp Business Features & Capabilities
WhatsApp BSPs
WhatsApp Business API Setup & Requirements
WhatsApp Products
Get started in less than 10 minutes
Optimise your ads for real WhatsApp chats, not clicks.



