WhatsApp Business Platform

Send real WhatsApp conversions back to Google.

Instead of optimizing for landing page clicks, Google Ads receives real conversation events. This allows Smart Bidding to optimize for actual leads, not just traffic.

How the integration works

1. Connect your WhatsApp Business API
2. Add the WAct tracking script to your website
3. Connect your ad accounts
4. Start receiving attributed conversion data

How it works with Google Ads

When a user clicks your Google Ad, a unique identifier such as GCLID is attached to the visit. WAct securely captures and stores that identifier as soon as the user lands on your website.

If the same user initiates a WhatsApp chat, WAct matches the conversation to the original Google click using stored parameters and session data.

Once matched, the conversion event is automatically uploaded back to your Google Ads account.

No manual imports. No spreadsheets. No guesswork.

What gets sent back to Google

WAct can upload verified WhatsApp conversion events, including:

1. Attributed chat start
2. Qualified lead event
3. Custom conversion events
4. Campaign and keyword-level attribution

This ensures your Smart Bidding strategies optimise for actual customer conversations — not just traffic.

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