Support for Microsoft Ads

WhatsApp Conversion Tracking for Microsoft Ads.

WAct connects to your WhatsApp Business API and captures the Microsoft Click ID and campaign parameters behind every WhatsApp lead — so your Bing, Microsoft Audience Network and search campaigns finally get credit for the conversations they generate.

No credit card needed

Free 14 day trial

Set in 10 min

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How it works

From a Bing click to a tracked WhatsApp conversation.

User Clicks Your Microsoft Ad

Lands On Your Website

Taps Your WhatsApp Contact Button

URL Parameters Passed to WAct

User Sends a WhatsApp Message

WAct Matches the Conversation to the MSCLKID

Attributed Conversion Ready for Upload to Microsoft Advertising

User Clicks Your Microsoft Ad

Server-side. No UET tag customisation, no Tag Manager containers, no front-end JavaScript on your WhatsApp button.

Every Microsoft Ads parameter, captured against the lead.

WAct records all URL parameters from a Microsoft Ads click. Each WhatsApp lead is stored alongside its msclkid and UTM data — export the file and upload it into Microsoft Advertising as offline conversions to attribute WhatsApp leads back to the right campaign, ad group and keyword.

URL parameters

msclkid

utm_source

utm_medium

utm_campaign

utm_content

utm_term

Smarter bids start with smarter conversion data.

Microsoft Advertising's automated bidding strategies — Maximise Conversions, Target CPA, Enhanced CPC — all depend on accurate offline conversion feedback. If WhatsApp is where your leads actually convert, Microsoft is missing the most important step of the funnel. Feeding WAct's data into Microsoft Advertising gives you:

WhatsApp conversations matched back to the original msclkid

Cleaner attribution across Bing search and the Microsoft Audience Network

Stronger signals for automated bidding and Performance Max-style campaigns

A lower effective cost per qualified WhatsApp lead

Export the attributed dataset and upload it into Microsoft Advertising as offline conversions whenever you want to refresh the bidding signal.

Built for teams running serious Microsoft Ads budgets.

WAct doesn't depend on Microsoft UET tag customisation on your WhatsApp button, complex Tag Manager containers, or front-end JavaScript event tracking. It runs server-side, connects straight to your WhatsApp Business API, and produces Microsoft Advertising-ready offline conversion files on demand.

Note: WAct currently supports direct, automated conversion upload to Google Ads only. For Microsoft Ads, attributed WhatsApp leads are exported from WAct and uploaded into Microsoft Advertising as offline conversions.

Start your 14-day free trial

Track every WhatsApp lead back to the Microsoft Ads click that earned it — Bing-ready, uploadable in minutes.

Start 14 day free trial