Support for Meta Ads

WhatsApp Conversion Tracking for Meta Ads.

WAct connects to your WhatsApp Business API and captures the Facebook Click ID, Browser ID and campaign parameters behind every WhatsApp lead — so you can finally close the loop between Facebook, Instagram and the conversations that actually convert.

No credit card needed

Free 14 day trial

Set in 10 min

Start 14 day free trial

How it works

From a Facebook or Instagram tap to a tracked WhatsApp conversation.

User Sees Your Meta Ad

Clicks Through to Your Landing Page

Taps the WhatsApp Button

URL Parameters Passed to WAct

User Opens a WhatsApp Chat

WAct Matches the Message to the Original Click

Attributed Lead Ready for Upload to Meta Ads Manager

User Sees Your Meta Ad

Server-side. No custom Pixel events, no Tag Manager, no front-end JavaScript on your WhatsApp button.

All the IDs Meta needs, in one place.

WAct captures everything sitting in the URL when someone arrives from Facebook or Instagram. Every WhatsApp lead is stored together with these identifiers — export the dataset and upload it into Meta Ads Manager as offline events to attribute conversations back to the exact ad, ad set and campaign that drove them.

URL parameters

fbclid

_fbp

utm_source

utm_medium

utm_campaign

utm_content

utm_term

Feed Meta the WhatsApp conversions it can't see on its own.

Meta's Advantage+ campaigns, lookalike audiences and bid optimisation all run on conversion data. If WhatsApp is your main lead channel, Meta is essentially blind to your best outcomes. Uploading WAct conversions back into Meta gives you:

Real WhatsApp conversations attributed to the right ad

Cleaner data for Advantage+ and lookalike modelling

More accurate ROAS and cost-per-lead reporting

Lower CPLs as the algorithm learns from qualified WhatsApp leads

Export the matched dataset and upload it into Meta Ads Manager as offline events — refreshing the signal as often as your campaigns need it.

No pixel gymnastics. No GTM hacks.

WAct doesn't rely on custom Pixel events on your WhatsApp button, heavy Tag Manager configurations or fragile front-end JavaScript. It runs server-side, talks directly to your WhatsApp Business API, and produces Meta-ready offline conversion files you can upload whenever you need to refresh the signal.Note: Direct, automated conversion upload is currently available for Google Ads only. For Meta Ads, WAct exports your attributed WhatsApp conversions for manual upload as offline events in Ads Manager.

Start your 14-day free trial

Track every WhatsApp lead back to the Facebook or Instagram ad that earned it — Meta-ready, uploadable in minutes.

Start 14 day free trial