Support for LinkedIn Ads

WhatsApp Conversion Tracking for LinkedIn Ads.

WAct plugs directly into your WhatsApp Business API to capture the LinkedIn Click ID and campaign parameters behind every conversation, so you finally know which LinkedIn campaigns are driving real B2B pipeline on WhatsApp.

No credit card needed

Free 14 day trial

Set in 10 min

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How does it work?

From a LinkedIn click to a tracked WhatsApp lead.

Prospect Clicks Your LinkedIn Ad

Lands On Your Site

Taps Your WhatsApp Button

Click Parameters Passed to WAct

Prospect Messages You On WhatsApp

WAct Matches the Conversation to the LinkedIn Click

Attributed Lead Ready for Export to LinkedIn Campaign Manager

Prospect Clicks Your LinkedIn Ad

Server-side. No LinkedIn Insight Tag customisation, no GTM setup, no front-end code on your WhatsApp button.

Every LinkedIn parameter, captured at the source.

WAct stores every parameter that lands in the URL when a LinkedIn user clicks through to your site. Each WhatsApp lead is enriched with this data automatically — you can then export the matched conversions as a CSV and upload them into LinkedIn Campaign Manager as offline conversions whenever you want to feed the algorithm fresh signal.

URL parameters

li_fat_id

LinkedIn Click ID

utm_source

utm_medium

utm_campaign

utm_content

utm_term

Give LinkedIn the signal it's missing.

LinkedIn's bidding and audience optimisation are only as smart as the conversions you report back. Most B2B buyers never fill out a form — they message you. Without offline conversion uploads, LinkedIn sees half the story. With WAct you can hand LinkedIn:

Verified WhatsApp conversations tied to real ad clicks

Cleaner attribution across campaigns and creatives

Stronger optimisation signals for Lead Gen and Website Visit objectives

A lower cost per qualified B2B conversation over time

Export your matched conversions as a CSV and upload them into LinkedIn Campaign Manager as offline conversions — as often as your optimisation cycle needs.

Built for B2B marketers running serious LinkedIn budgets.

WAct doesn't need LinkedIn Insight Tag deep customisation, a complex GTM setup, or front-end event listeners on your WhatsApp button. It works server-side and connects directly to your WhatsApp Business API, exporting clean, LinkedIn-ready conversion files on demand.Note: WAct currently supports direct, automatic conversion upload to Google Ads. For LinkedIn Ads, conversions are exported from WAct and uploaded into LinkedIn Campaign Manager as offline conversions.

Start your 14-day free trial

Track every WhatsApp lead back to the LinkedIn click that earned it — ready to upload into Campaign Manager in minutes.

Start 14 day free trial