WhatsApp Conversion Tracking for Google Ads.
WAct connects directly to your WhatsApp API, allowing you to track the GCLID and UTM parameters of every WhatsApp lead and upload the conversion data right back to your Google Ads account.
Your customer's message on WhatsApp. We track the GCLID.
Server-side. No GTM, no pixel customisation, no front-end code on your WhatsApp button.
What Data Is Tracked and Sent Back to Google Ads
We track all parameters stored in the URL, including the ones on the right. This data is tracked and stored for each lead you receive on WhatsApp and is automatically uploaded back to your connected Google Ads account.
URL parameters
Why This Matters for Google Smart Bidding
All of Google's smart bidding strategies rely entirely on conversion signals. If the signal is weak or inflated, optimisation suffers. WAct ensures your Google Ads account receives:
Confirmed WhatsApp conversations
Accurate attribution
Stronger machine learning signals
Lower cost per qualified lead over time
These signals feed directly into Target CPA, Target ROAS and every other Smart Bidding strategy — so your campaigns learn from real conversations, not proxy events.
Built for Agencies and Performance Teams
WAct is server-side from end to end. It connects to your WhatsApp Business API in around 10 minutes and starts attributing leads immediately — across every WAct does not require Google Tag Manager, Google Analytics, or complex front-end event tracking. It works server-side and integrates directly with your WhatsApp Business API and Google Ads account.supported ad platform, from day one. No Google Tag Manager, no custom pixel events on your WhatsApp button, no front-end tracking, no developer required.
Start your 14-day free trial
Track WhatsApp leads straight into your Google Ads account — no tag manager, no developer required.
The first automated WhatsApp conversion tracking tool for Google Ads. Finally track real WhatsApp conversions, not button clicks.
