Track every WhatsApp lead back to the ad that earned it.
WAct connects your WhatsApp Business API to the world's biggest paid ad platforms - capturing click IDs, UTMs and campaign data for every conversation, so you finally know which ads are driving real revenue on WhatsApp.
WhatsApp conversion tracking for paid ad campaigns that send traffic to a website or landing page.
WAct works by capturing the click parameters that arrive on your website when someone lands from a paid ad, then matching those parameters to the WhatsApp conversation that follows. That means we need a website or landing page in the middle of the journey — somewhere the click ID and UTMs can be read and passed to WAct.
WAct is the right fit if
Your paid ads send traffic to a landing page or website, and visitors then click a WhatsApp button or link to start a conversation.
WAct is not the right fit if
You're running click-to-WhatsApp ads that open WhatsApp directly from the ad platform, with no website visit in between. In that flow, the click parameters never touch a webpage, so there's nothing for WAct to capture or attribute.
If you run a mix of both, WAct will still accurately track and attribute every lead that comes through your website — just not the ones that go directly from ad to WhatsApp.
WhatsApp is where leads convert. Ad platforms can't see it.
Every major ad platform optimises against the conversions you report back to it. But when your customers click an ad, visit your site and then move the conversation to WhatsApp, that final step happens entirely off-platform.
The result: bidding algorithms optimise for clicks and form fills instead of the conversations that actually close deals.WAct fixes that gap. We sit between your ads and your WhatsApp inbox, attributing every message back to the click that started it - across Google, Meta, TikTok, LinkedIn and Microsoft.
Key takeaways
Optimisation runs on incomplete data
Final WhatsApp step happens off-platform
WAct attributes every message to its click
The same flow, no matter where the click comes from.
Whether the click came from a Google search result, an Instagram Reel, a TikTok creative, a LinkedIn Sponsored Post or a Bing ad, the underlying tracking is the same - and it all happens server-side, with no GTM, no pixel customisation and no front-end code on your WhatsApp button.
Platforms We Support
We currently support conversion tracking for Google Ads. More platforms will be added soon.
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Tracking is universal. Upload depends on the platform.
WAct tracks every click ID and UTM the same way across all five platforms. Where they differ is how the attributed conversions get back into the ad account.
Direct upload
Currently available for Google Ads only. WAct pushes WhatsApp conversions into your Google Ads account automatically, on an ongoing basis. No CSVs, no manual steps.
Manual upload
For Meta, TikTok, LinkedIn and Microsoft Ads, WAct stores every attributed lead in your dashboard and lets you export them as a platform-ready file.
We're actively working on direct integrations for the remaining platforms. Existing customers will get them automatically as they roll out.
Better signal in. Lower CPLs out.
Every paid ad platform on this page runs on machine learning. And every one of those ML systems is only as smart as the conversion data you feed it. Sending real WhatsApp conversations back into your ad accounts means:
Bidding algorithms optimise for actual leads, not proxy events
Lookalike and similar-audience modelling gets cleaner inputs
Cost per qualified lead drops as the algorithms learn
Reporting reflects true ROAS, not just clicks and landing-page views
This is true whether you're spending $2k a month on a single Google Ads account or running seven-figure budgets across all five platforms.
No tag manager. No pixel hacks. No engineering tickets.
WAct is server-side from end to end. It connects to your WhatsApp Business API in around 10 minutes and starts attributing leads immediately — across every supported ad platform, from day one. No Google Tag Manager, no custom pixel events on your WhatsApp button, no front-end tracking, no developer required.
Start your 14-day free trial
Track WhatsApp leads from every paid channel in one place.
The first automated WhatsApp conversion tracking tool for Google Ads. Finally track real WhatsApp conversions, not button clicks.
