Support for TikTok Ads

WhatsApp Conversion Tracking for TikTok Ads.

WAct connects to your WhatsApp Business API and captures the TikTok Click ID and campaign parameters behind every WhatsApp lead — so you can prove which TikTok creatives are actually driving conversations, not just clicks.

No credit card needed

Free 14 day trial

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How it works

From a TikTok swipe to a tracked WhatsApp lead.

User Watches Your TikTok Ad

Taps Through to Your Landing Page

Opens WhatsApp From Your Site

Click Data Sent to WAct

User Messages You On WhatsApp

WAct Matches the Lead to the Original TikTok Click

Attributed Conversion Ready for Upload to TikTok Events Manager

User Watches Your TikTok Ad

Server-side. No heavy TikTok Pixel customisation, no GTM workarounds, no front-end event tracking on your WhatsApp links.

Every TikTok identifier, kept against the lead.

WAct stores all of the URL parameters that arrive with a click from TikTok. Each WhatsApp conversation is tied to the exact click that triggered it — export the attributed conversions and upload them into TikTok Events Manager as offline events to match leads back to the right campaign and ad group.

URL parameters

ttclid

utm_source

utm_medium

utm_campaign

utm_content

utm_term

TikTok optimisation is only as good as the conversions you report.

TikTok's Smart Performance Campaigns and bidding models depend on a clear, consistent conversion signal. Without WhatsApp conversions flowing back, TikTok keeps optimising for clicks and landing-page views — not the customers actually messaging you. Sending WAct's data into TikTok gives you:

Conversations attributed to the creatives that earned them

Stronger learning signals for Smart Performance Campaigns

Better creative testing decisions backed by real lead data

A lower cost per qualified WhatsApp lead over time

Export the attributed dataset and upload it into TikTok Events Manager as offline events whenever you want to refresh the creative optimisation signal.

Made for the brands actually winning on TikTok.

WAct doesn't require heavy TikTok Pixel customisation, GTM workarounds, or front-end event tracking on your WhatsApp links. It works server-side and pulls leads directly from your WhatsApp Business API, exporting TikTok-ready files whenever you need them.

Note: WAct currently uploads conversions directly only to Google Ads. For TikTok Ads, your attributed WhatsApp leads are exported from WAct and uploaded manually into TikTok Events Manager as offline events.

Start your 14-day free trial

Track every WhatsApp lead back to the TikTok creative that earned it — TikTok-ready, uploadable in minutes.

Start 14 day free trial